sweet stitches

Sweet stitches by aneela hoey

I have a new book out!  Sweet Stitches is a whole book full of iron-on embroidery pattern transfers.  There are more than 250 designs and they couldn't be easier to use - simply cut out the pattern, iron on to fabric and start stitching!  If you'd like to see a preview of the book, take a look at the video below.

There is a huge variety of patterns included with everything from cute to stylish along with plenty of sewing and knitting themed patterns and more.. I've included designs that will appeal to both grown-ups and children, girls as well as boys.  Each of the transfers can be used several times.  So this book will keep you all busy!

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I've only just received my copy and this is one of the first pieces I've stitched.  I used Aurifil 12 wt wool thread and stitched on some yarn dyed linen


Here are a few of the designs from the book that I stitched up for the cover.  

The book has started to arrive in stores in the US and will start to appear elsewhere soon.  Ask for it at your favourite quilt shop or book store.  If they don't have it, let them know they can order copies from C&T Publishing/Stash Books.  You can also find the book at Amazon and all the usual online retailers.

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Happy stitching!

stitch into summer


Something I've noticed myself and others doing more of these last couple of years is handwork.  This can take many forms including embroidery, applique, english paper piecing and more.  One of the biggest benefits of handwork is the ease of portability.  With summer fast approaching, days seem to fill up with activity.  There is so much coming and going, I sometimes go into a mild panic thinking 'where am I going to fit in some sewing?'.  A little stitching as we all know is hugely therapeutic and calming when life gets busy and stressful.  Often when I'm rushing around, it's too late to start making plans.  Therefore advance preparation can be a huge advantage.  This summer I have big embroidery plans - armed with a copy of my new book, my aim is to happily stitch away in the sunshine (or under a shady tree), on a park bench, waiting at a train station,  (more) waiting for little gymnasts to finish and so on.  Finally I'll be able to stitch without book deadlines and I cannot tell you how much I am looking forward to that.  I've already started to pack up my sewing organizers with projects ready to stitch.  This involves getting some designs transferred to fabric and hooped up.  Then piling them into an organizer along with a small kit of tools and flosses.  Everything is ready and waiting for whenever I need an emergency sewing fix to throw into a bag and literally run out of the door.  Please note that I am only ever this organized about things I like to do :)

One thing that I'm hopeful of is to convince more of you to try out embroidery.  If you already like to sew and have never tried it (or tried a long time ago) then I'm talking directly to you.  Embroidery is nothing more than stitching with colourful thread.  You can start by learning just one stitch and completing entire embroideries using just that one stitch.  You can learn more if you want to, mix things up and get as experimental as you'd like.  My book has all the info you'll need to get started even if you've never stitched before.  Just think, with a little organization, you can pack up a little stitching kit to keep yourself busy and by the end of summer you could have a nice little pile of stitched pieces ready to sew into projects (and my book has all the instruction for that part too).

To get things rolling, some idea's for organizing.  My Book And Tool Folio (pattern from my previous book Stitched Sewing Organizers) is perfect for stitching on the go.  You can easily fit a copy of my book, some hooped up fabric, threads and needles and you're ready to go.


If you want to take a larger selection of floss with you, my Booklet Pouch easily holds at least 25 spools of aurifloss (and that's the small size pouch).

I hope you're ready to stitch your way through summer!

Stitching to sew

Buttercup pouch  from Stitch And Sew book by Aneela Hoey

I'd like to share a closer look at some of the projects and thinking behind my new book Stitch And Sew.  My original idea was that the book should include fresh, modern looking designs that had a grown up appeal.  I wanted the designs to be pretty but not overtly sweet and saccharine.  Most of the patterns originated from drawings in my sketchbook, which I developed in various pattern formations.  At the time I'd been playing around with the idea of mirrored repeats for fabric design but quickly realized that these also had great potential to be used for embroidery patterns.

I had also been thinking a lot about planning my projects better so that once I'd finished stitching up a pattern it didn't get stashed away and forgotten.  I concluded that if I could come up with some quick, simple sewing patterns that could really showcase the stitched pieces I'd solve that problem easily.  All I had to do was to develop a sequence of steps that kept the sewing project in mind when starting the embroidery.  Once the piece was completed I could cut out the remaining pieces and sew up the project.  Since all of the projects are designed to be used, it was also important that they should be durable and this needed to be addressed through the choice of fabric.  I picked out some Essex Yarn Dyed linen in Black by Robert Kaufman and used this to stitch up my first pattern idea and the result of that is the Buttercup drawstring pouch in the photo above.  As soon as I had finished making this project, I instantly knew I was working along the right lines and that this should serve as a blueprint for developing the other patterns in the new book.

Buttercup pouch 2  from Stitch And Sew book by Aneela Hoey

I learnt so much along the way, even as someone who stitches a lot.  There is always something new to learn!  I kept a notebook of everything I found useful to know as I sewed my way through the projects and included all this information in the basics section of the book. 

Vintage pouch  from Stitch And Sew book by Aneela Hoey

Here are some of the other pattern variations for the Drawstring Pouch project.  The above design is called Vintage and is stitched in cross stitch on unbleached calico fabric.  I've added detail with some lawn and cotton for the channel and ties respectively. Below is the Colorwork design which uses a variety of stitches and techniques for fun, playful effects.  

Colorwork pouch  from Stitch And Sew book by Aneela Hoey

I contrasted the yarn dyed linen with some corduroy and leather for this one, along with some super soft flannel on the inside (leftover from backing a quilt).

Colorwork pouch 3 from Stitch And Sew book by Aneela Hoey

Circles pouch  from Stitch And Sew book by Aneela Hoey

Finally, for today's post is the Circles pattern.  Another sampler style project, using a variety of stitches but only shades of pink this time.

I hope you've found something in today's post to inspire you to create!   

Stitch And Sew is now starting to arrive in shops.

Stitch And Sew

Stitch and sew book by aneela hoey

I have something new to show you today.  For the past couple of years, I've been busy working on my third book and I'm exciting to share the details with you.

This book combines my love of both sewing pouches and embroidery.  I wanted to create fresh modern embroidery designs that would be fun to stitch up and also provide the instructions to sew up your stitched pieces into something both beautiful and practical that could be used everyday.


There are five sewing projects in the book - the photo above shows the drawstring pouch.  Each project is showcased in six different embroidery/fabric variations.  I wanted to emphasize how it is possible to personalize a sewing project in a multitude of different ways - there are simple repetitive patterns, fun sampler designs and pretty floral motifs to choose from.  Instructions are included for all embroidery designs and the sewing project.

The five sewing projects are all great basics - I wanted the sewing element to remain quick and simple to stitch up after your embroidery has been completed.  

There is also a comprehensive embroidery section - covering both basic and advanced stitches and techniques.  As well as a sampler project which will help develop your skills whether you are new to embroidery or have been stitching for many years.

If you're ready to get stitching and sewing, the book has just started arriving in stores.  You can pick up a copy at

- Amazon (US)

- Amazon (UK)

as well as many other online retailers, quilt shops or book shops.

boxy pocket pouch


The good thing about writing patterns and books is that I no longer have to try and remember how I made a particular project if I want to remake it later.  Previously, I would scribble down notes and measurements in illegible writing on scraps of paper.  Which subsequently would make little sense to me a year or two down the line.  Now that I've published several PDF patterns, along with my book Stitched Sewing Organizers, I thankfully have a library of patterns, ready and waiting whenever I get that elusive 'sewing time' opportunity.

My most recent make was a new version of the Boxy Pocket Pouch project from my book.  It was so good not to be working from scratch for once and having all the instructions, pictures and templates together in one place.  I picked some long hoarded favourites from my stash and it's so good to see these pretty fabrics made up into something I can see and use everyday.  I'm planning several more projects already :)

Fabrics used are from Catnap by Lizzy House for Andover fabrics and Black & White by Melody Miller for Cotton & Steel fabrics.


triple pouch


I wanted to share just one of the projects from my new book Stitched Sewing Organizers with you.  The Triple Pouch is one of the projects I was most excited to share in the book.  It's a super useful pouch that opens up to reveal 3 separate compartments as well as a couple of hidden pockets.  The construction of this one took a long time to work out.  Let's just say me and my seam ripper were on first name terms for a while.  There were many times that I woke up in the middle of the night and thought 'what if I tried to do it this way'.  Quite often I would wonder if I should crawl out of bed and test my idea's before I forgot them by morning...  Anyone else do that?  Once a sewing enthusiast, always a sewing enthusiast.

Finally after keeping this one under wraps for the past two years, I get to show it to you at last :)   

A couple of other points I should mention are that the book is fully illustrated with step by step instructions and it comes with a pullout pattern sheet - all of the template patterns are printed at full size so you can get straight on with the sewing part.  


I hope you enjoy all the projects in the book.  I would love to see what you make, if sharing on Instagram please use the hashtags #stitchedsewingorganizers and #aneelahoey so I can see them easily.  You can also tag me on Facebook.

If you have already purchased your copy of the book, I would love it if you would leave a little review on Amazon.

Stitched Sewing Organizers is available now -

as a signed copy in my shop

Amazon US

Amazon UK

Fat Quarter Shop

and many other quilt shops, book shops and online stores.

new sewing class


I've been busy working away over here.  There is new fabric, the new book and new patterns on the horizon.  

I've also been busy putting together a new sewing class which I'm very excited to be able to offer bookings for from today. The class will take place on Saturday 22nd of July this year at Didcot in Oxfordshire - 10am to 4pm (to be confirmed). 

Fold up sewing folio by aneela hoey

Class Details

The project I will be teaching is the Fold-Up Sewing Folio which is taken from my new book Stitched Sewing Organizers (to be released this summer).  This is a super handy pouch to have around - great for using when binding, for applique projects, embroidery, English paper piecing and more.  It can also be seen on the cover of the book (see sidebar).  

At the start of the day, you will receive a complimentary copy of my new book (this will be before general release in the UK).

I will be covering lots of tips that are handy to know when making organizer type projects, including - sewing machine settings, sewing with vinyl, differences between interfacings and more.

You'll also get the opportunity to see many of the other projects from the book first hand.

You will need to bring your own tools, materials and lunch.  I will be providing tea and refreshments.

The cost of the class will be £65.00 and bookings can be made here.  Limited places are available, once paid your place will be reserved and you will receive further details in due course.


I hope you'll join me?  I look forward to meeting you!


coming up

Stitched sewing organizers aneela hoey

I've been working away on a little big something for the past year and a half.  

I'm so happy to finally come up for air and show you a small taste to things to come - My new book (finally!) Stitched Sewing Organizers will be released in June 2017.  I know that seems like a little way off right now but when you've been working on a long project like this, it does seem like we are on the home stretch at last.  I can't believe that it has already been 5 years since my last book...

 Again, this title is being published by Stash Books (an imprint of C&T).  I hope to show you more soon!

tiny friends coloring book


I have something fun to show you today.  Last year I was approached by C&T publishing and asked if I would be interested in having some of my drawings featured in a new coloring book they were putting together.  I didn't really have to think about the answer.

Roll on a year later and the book - Tiny Friends Coloring Book is finally available.  There is the work of three artists featured in the title - Marisa Anne Cummings (who also designs fabric for Andover under the name of Creative Thursday), Erin McMorris (who designs fabric for Free Spirit) and myself.  Each artist has their own section of the book and my drawings take up the middle pages (around 15 pages worth).  Pages are printed on one side only with a perforated edge if you wish to tear out and display your finished drawing.

The pages are perfect for both children and adults, there are lots of fun images included.



There are many of my favorite elements from past fabric lines including the Girl on the Tree Swing..


Little Red from A Walk In The Woods..


and my Bouquet design from Posy.  There are also images included from my embroidery book Little Stitches.


I obviously had to spend a little time testing the new book for, you know, research.  I might have been there a while..

You can find the book here.

p.s. the boxes shown in the photos were made from this book.

Pop out boxes book

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The Fed Ex man visited today and brought me some fun mail.  Let me introduce you to 'Aneela's big book of pop out boxes'.  

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This is a brand new title for creative youngsters aged 8 and upwards and aims to teach them a little about surface pattern and fabric design.  It's a great activity book made up of pages of cut out box shapes which pop out easily to assemble.  Each box has two sides, one is decorated with my artwork and the other is either a black and white design to colour in or blank to create the readers own designs.

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I had fun today, popping out those boxes and assembling them for erm......  research purposes, you know just testing ;)  So here is a selection of my finished creations.  There's all sorts of box shapes from take out boxes to cookie boxes and butterfly openings, more box styles than I really knew existed.

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The book is due out this month in the US and will be available everywhere else by November as far as I know.  You should be able to find it in quilt shops, book shops and online. It will be perfect for keeping young creative minds busy at home whilst you sew get on with the housework.

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You might even be tempted to pop out a few and make them yourself, just, you know to make sure everything works OK. :)