One of my favourite parts of putting together a new fabric line are the little details I get to create for the selvedge and logo. This is usually done once the final selection of the fabric prints has been approved. In essence it is just about putting together a few graphics that visually explain the line. It's fun to pull out small elements from the prints to create a unifying text and image and to select fonts that work well with the imagery and create the right mood. The image across the top, above was how I visualized the selvedge and this is exactly how the final selvedges were arranged. For the fonts I chose one that looked modern and was sans serif (foxglove) and the other which looked retro and reminded me of fonts used in children's picture books (for the print names). I like the contrast between the two chosen fonts. There's a vintage versus modern vibe that echoes the feeling of the prints. I also added in the two main visuals from the prints - this line is all about the foxes and the foxgloves. As well as a couple of small floral graphics taken from the fabrics.
Today's maker for the Foxglove showcase is Nicole of Modern Handcraft. You don't want to miss what she's made from Foxglove, you'll be dreaming for days..